Claire McArdle is joining Maverick from Channel 4 where she was most recently Commissioning Editor, Education. She’ll take up a key role within Maverick’s expanding multiplatform department, which recently picked up the Royal Television Society’s judges award for Innovation, and a Digital Emmy nomination for Embarrassing Bodies: Live.
Previously Claire spent two years as Digital Commissioning Manager at 4iP, working closely with departments across Channel 4, commissioning nine companies new to Channel 4 and executive producing many of the productions. She also managed relationships with external partners including The Tate, the Royal Shakespeare Company and the Arts Council. Claire has formally held roles as Development Manager at Channel 4 Nations & Regions, and at The Comedy Unit.
Dan Jones, Head of Multiplatform at Maverick said: “I’m delighted Claire has chosen to join Maverick, and have been hugely impressed whenever we’ve worked together in the past. She brings the perfect balance of commissioning and exec producing experience to our team as we grow into new areas, including entertainment, interactive documentary, and live, and continue to expand our significant slate of factual work. She shares our sensibilities, as a regional company aiming to create striking public service content, as well as echoing our commercial aspirations.”
After the success of series’ including Embarrassing Bodies and Sectioned, Maverick is to produce a new series that will examine children and teenagers suffering from behavioural and emotional mental health issues. The series will follow the progress of young people suffering with a range of conditions from depression to internet addiction when assigned support from mental health experts.
Maverick’s new ob-doc series will see fashion guru Gok Wan tackling teenage issues, from appearance to bullying and sexuality. Building upon the success of How to Look Good Naked, Gok will draw upon his own personal experiences to help give contributors the self belief they need to tackle their body confidence issue.
Maverick has been commissioned by Sky 1 to produce Mediators, a 10 x 60” factual entertainment series, which will bring warring neighbours together in an attempt to resolve escalated and ongoing feuds threatening to destroy otherwise peaceful neighbourhoods. This dramatic new series will capture the conflict in the homes of clashing neighbours and follow their journey as the Mediators are sent in to try and defuse the situation.
Our new interactive video player has launched, initially for the new Channel 4 series The Model Agency. The player contains hundreds of exclusive clips taken rushes, and tagged in a way that allows users to ‘choose their own adventure’ and construct their own narrative journey based on themes and characters of interest. The player, built using a product developed by our friends at Clyk can then be rolled out for other shows. We’re especially pleased with the huge levels of engagement the player is creating amongst fans of the show, and the number of clips they are each viewing.
Our latest online health product is My Healthchecker, a self testing application allowing users to register and take tests for everything from BMI to ADHD, hydration levels to lung function. Results are securely stored and can be compared by the user to those of others, by occupation, location, age, ethnicity and gender. Version 2 will contain 11 new tests along with significant new functionality. My Healthchecker will launch initially on the Embarrassing Bodies website, before being rolled out for further Channel 4 shows, on Facebook, and by the NHS.
Billy Connolly will be travelling the world’s most famous highway, Route 66, in a new four part documentary series produced by Maverick Television for ITV1. The Big Yin turns Easy Rider and follows a lifelong dream as he makes the iconic 2488 mile journey from Chicago to Santa Monica. Photograph: Mark Atkinson/ITV
We’ve produced the online content for Beauty & the Beast: The Ugly Face of Prejudice, a new Channel 4 show made by Betty. We partnered with the Centre for Appearance Research to produce a major research project investigating how body confidence issues can impact on our everyday lives. More than 60,000 users have taken part in our online body confidence survey, making it one of the biggest research projects of its kind in the UK. The Centre for Appearance Research said: “This will be invaluable, not only for developing new resources and programmes to help people living with appearance-related conditions, but also for campaigning around body image issues and raising awareness about the need for continued investment in this important field.” We also produced Judging by Looks, a game to test your perceptive powers by asking you to make snap judgements about total strangers, which was played more than 50,000 times in the month after launch.
Maverick has been nominated for Best Independent Production Company at the prestigious Broadcast Awards 2011, with Embarrassing Bodies also nominated for Best Popular Factual Programme.
How to Look Good Naked with a Difference has won the 'Features Award’ at the AMI (Ability Media International) awards 2010. The judges recognized the campaign, working with Debenhams, to create an influential advertising campaign using a disabled model in a mainstream way, could have a major positive effect on how disabled people are represented in our culture.