Maverick's board is made up from a variety of professionals from all areas of business. Their individual skills are perfectly channelled into creating a supporting figurehead for the company.
Alexandra Fraser (Creative Director) and Jim Sayer (Managing Director) run Maverick together – driving the creative and commercial ambitions for the company.
Alex has been the creative force behind Maverick for 15 years creating and producing flagships shows including Ten Years Younger, How To Look Good Naked, Embarrassing Bodies and Born Too Soon. Previously Alex spent ten years at the BBC where she was Commissioning Editor of Daytime BBC One & Two, prior to which she produced and directed many high profile news, drama, documentary and radio programmes.
Jim and Alex first worked together on The Property Chain in 2003 – a Maverick produced series for Channel 4.
Two years later, Jim joined the company permanently as an Executive Producer, before becoming the Managing Director in 2006. Jim’s previous credits include the highly acclaimed series Brat Camp for Channel 4, Manhunt for BBC One and Where Do We Come From? for Five.
In recent years Maverick has experienced rapid growth, and joined the All3Media group in 2007. The company has forged a reputation as the premier producer of lifestyle programmes, challenging documentaries, digital content and award winning cross platform projects.
Maverick is rich in ideas, innovative in approach, mischievous in outlook, and uncompromising in its sense of purpose.
A trained artist, Jonnie Turpie founded Maverick Television in 1994 and pioneered the use of new technology in television, both in the use of small-format cameras and high-end post-production graphics. This digital approach led to many early successes, such as the much-loved Trade Secrets series and award-winning DV dramas Blazed, The Visit and Nightshift.
Always looking ahead to the opportunities new technologies create, Jonnie now heads up Maverick's ambitious digital media business and is currently executive producing several strands for Teachers TV, the first ever digital channel for professionals, 4Talent for Channel 4, and many more cross-platformed ideas.
After seven years in a variety of commercial roles at Channel 4, Jo Rosenfelder joined Maverick in 2004 to head up the Commercial Affairs department, where her responsibilities span all aspects of business affairs and compliance.
A qualified solicitor with an MBA, wide media business experience and extensive knowledge of the commercial aspects of television, online and interactive services, Jo is at the forefront of growing the company’s business opportunities in line with the new Terms of Trade with broadcasters. She joined the Board of Directors in 2006.
Alex qualified as a Chartered Accountant in 2002 joining Maverick soon after. Having qualified with a degree in Biochemistry from Birmingham University Alex enjoyed a previous career as a Forensic Scientist but after a few years in DNA Analysis he hung up his lab coat for a business career. He has been with the company through significant growth and manages all of the financial operations of the company. Alex also holds a non executive position on the board of Dancexchange, the National Dance Agency for the West Midlands.